The DMA is DeGroote’s most heralded commerce society. We are an organization of students whose reason for existence is to enhance the experiences of our fellow commerce students with the most innovative, experiential and real world initiatives. Our objectives are simple: educate, communicate and advocate.

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MARS is an acronym for Marketing, Advertising, Retail, and Sales – the four pillars of the DeGroote Marketing Association. With the help of each “MARS pillar”, the DeGroote Marketing Association is able to create multiple points of interaction with industry and build the future of DeGroote as a breeding ground for the best marketing minds.

MARS Vision:

The purpose of MARS is to afford an opportunity for students of marketing and related disciplines, to secure the intellectual stimulation that arises from professional fellowship and will do so amongst the baccalaureate and graduate student body at DeGroote School of Business by-

• fostering scientific study and research in the field of marketing, to develop sound thinking in marketing theory, develop better understanding and appreciation of marketing problems, and maintaining currency of emerging thoughts in the field
• promoting friendly and professional relations between students, faculty, and Canadian industry
• providing an opportunity for any student of business to come together and share knowledge and providing a place where we can become better acquainted with many different dimensions of marketing
• recognizing outstanding student, teacher, practitioner and research scholarship in this field and to inspire others to strive for similar conspicuous excellence
• furthering professional interest in the fields of marketing, advertising, retail and sales amongst existing and prospective students
• creating opportunities for leadership and service, positive action and meaningful influence on the practice of this field through professional association, free expression of ideas, critical thinking and ongoing communication amongst the body and community