Boardroom 4 Results
by MARS Apprentice 
February 24, 2010
The score is officially tied 2-2 as Omnia Inc. was victorious during this week’s challenge presented by Pepsico. The challenge asked teams to understand if G2 is cannibalizing Gatorade sales and then develop strategies that will make these two products unique to the needs of differentiated market segments. Galaxy Corp. led the presentations this week with a campaign that individually targeted high performance athletes with Gatorade, and recreational athletes with G2 with a campaign called “For the Everyday You. G2.” Following this presentation was Omnia Inc., who used their entire five million dollar budget to target recreational athletes using G2 through the campaign, “My Ordinary is Extraordinary”. The judges unanimously voted that Omnia was the winner, and the heat is on as teams enter the fifth and final MARS Apprentice Boardroom presented by Canadian Tire Financial Services!
Categories: Boardroom , MARS Apprentice
