Boardroom 3 Results
by MARS Apprentice 
February 11, 2010
MARS Apprentice fans were more excited than ever to see who would take the lead in the third challenge presented by Maple Leaf Foods. The challenge asked teams to determine how they could increase the consumption of bread from the current rate of 1.5 slices every two days, up to the target of 2 slices every day.
Up to present first was an enthusiastic Omnia Inc., who introduced a campaign stationed around raising awareness, developing relations, and creating connection about bread consumption.
Galaxy Corp. followed up with their campaign which focused on consumer support, brand loyalty, surrounding the consumer, and grounded communication.
Concluding the presentations, the judges met for a much needed deliberation. They congratulated both teams on their enthusiasm and innovative campaigns; however it was Galaxy Corp. who won the challenge to take the lead 2-1 in the competition!
Will Omnia tie it up in the next challenge, or if Galaxy will run away with the lead? Stay tuned for the next challenge presented by Pepsico in cooperation with Gatorade, which will be presented on Tuesday February 23rd at 6pm in the Celebration Hall (The Wokery).
Categories: Boardroom , MARS Apprentice
